Much of the success of reputable pubs and bars around the world is directly linked to the unique brand and quality of the establishment’s bartending services.
Bartenders mix a range of drinks based on internationally recognized, mixed drink recipes and names as well as those created exclusively by a resident bartender. In many cases, the bartender must be sufficiently skilled to be able to create a drink based on the specific requests of patrons. Several bartending schools, institutions and even some well-known hotels around the world, offer special bartending training programs. Tending bar is a specialized profession with skilled bartenders being very much in demand.
The first requirement of a good bartending service is not simply the ability to mix a good drink, but also the ability to build a friendly rapport with the person who is drinking. The bartender must be friendly and have a keen desire to interact with guests. A bartender's role is very important in building a solid bond between the establishment and the patrons. Indeed, a good barkeep is very much akin to what a Public Relations Officer is to a company. Possessing these qualities is a good starting point but there is a lot more involved in being considered a professional. This is because a bartender has numerous roles to play behind the bar.
He or she must have sound experience and knowledge of recipes for creating popular cocktails and other drinks, be quick in response to an order placed, and know all the general brands of alcohol in stock, as well as premium and house brands. In addition he or she must keep a keen eye on all relevant bar material equipment such as glasses, shakers and ice as well as possessing the experience to operate such automatic equipment behind the bar counter when the demand for drinks is high in volume.
Cleanliness is possibly the most important thing to a well-run bartending service. Nobody wants to visit a dirty, smelly bar so keeping the bar area spotless and patrons happy is one of the greatest things an establishment can do to bring in revenue. Consequently, the next time you are in a club sipping one of your favorite drinks, if you happen to see the hardworking, smiling bartender, then smile back because he is the one making your night.